Vision

A Fine Art and Technology Company

We envision a world wherein the pristine beauty of nature is brought inside, where fine art and technology, within a proper architectural context, delivers the peace and calm that emerge from biophilic engagement, our deep-rooted experience of nature. We are committed to providing practical, affordable ceiling and wall installations that evoke the visceral experience of nature’s vastness in a pure and profound way.

Formed in 2002, the Sky Factory is a company of 35 people in two 12,000 sq. ft. facilities in Fairfield, Iowa. Our main manufacturing facility sits on five acres while our 2nd facility accommodates our offices, storage, and additional manufacturing. Our business is to provide you with the highest quality Illusions of Nature and to do so affordably.

“We” also includes assorted “partners” in various countries around the world. These are business associates, but more significantly friends, who, inspired by the beauty of nature, are bringing the sky inside for the people of their country. Many of us are artists of one kind or another but fortunately, we also have our share of engineers. Everyone has a healthy respect for magic—necessarily so—since our art lies in creating illusion.

Sky Factory is also a creative business experiment. Drawing on founder Bill Witherspoon’s decades of entrepreneurial success and failure, and a desire to put nature’s own organizing principles into practice.

Sky Factory is an incubator for powerful new ways to organize, motivate, and inspire the work of a group of people in the service of creative, quality products that improve life.

Implementing some of the key practices of Jack Stack’s Great Game of Business, especially Open Book Management, along with dedication to Extreme Customer Service, Lean manufacturing, Fine Art Aesthetics and Quality, and a deep reverence for Nature, Sky Factory is a unique young company with some engaging ideas about the role of culture in life and business.